YourStory™ by Gaylord Archival is a curated collection of museum-quality preservation products and educational resources to help non-professionals preserve their collections and tell their stories.

Client: YourStory™
Industry: Archival, Conservation
Sector: B2B
Services: Identity Design, UI, Performance Marketing
Copyright: 2018-2021 YourStory™

For over a century, Gaylord Archival has been a trusted name in archival supplies for professional archivists and genealogists. In 2015, the company expanded its reach by launching an Amazon store, resulting in increased market share and revenue, specifically in the consumer segment. Building on this success, Gaylord Archival launched YourStory™ to reclaim its consumer segment. The brand mission of YourStory™ maintains the same commitment to quality archival supplies as Gaylord Archival, while also adding an emotional appeal to help preserve and share personal memories.

Packaging Design

The branding of YourStory is one that is special to me. From the conception of the name to the launch campaigns, I was at the core of the creative direction along with the creative team at Gaylord Archival.

Our launch campaign features a collection of personal stories, where we share cherished memories and keepsakes that we all hold dear. From these stories, we recommend the best preservation products to encapsulate these memories for years to come. Our stories are what make us unique and one-of-a-kind. Whether it's an inherited family heirloom, a cherished collection, or something we've created ourselves, every story deserves to be preserved. YourStory™ is here to help you preserve these precious moments so that they can be treasured for generations to come.