Tree Top has built its reputation on delicious, all-natural products made from simple, quality ingredients. But, the truth is, some of the most crucial components contributing to its quality are actually things that cannot be seen or tasted. We’re talking about the dedication of Tree Top employees and a shared culture that places a strong emphasis on doing things the right way for customers. That's precisely why we developed the 'What We're Made Of' campaign at PHG, aimed at boosting employee morale. The campaign reiterates the five pillars of Tree Top’s core values: Fun, Teams and Communities, Customer Driven, Excellence, and Trust. We also leverage this campaign for various recruitment events to attract prospective employees. Below, you'll find some of the campaign elements we've created to convey this message.

Client: Tree Top
Industry: Food
Sector: B2B
Services: Art Direction, Print Marketing
Copyright: 2023 PHG

Print Marketing

As the first grower-owned fruit processing cooperative, it is important for Tree Top to stay connected by communicating its values with its coop partners. So, we produced this direct mailer piece to be mailed out to 1,100 apple and pear growers in Washington, Idaho, and Oregon.

Meeting Background

Office Signage

Recruitment Campaign

Signage for the recruitment event