Summit Hill Foods offers a range of renowned, high-quality food service products, including brands like Better Than Bouillon®, Better Than Gravy®, and The Original Louisiana Brand Hot Sauce™. Below is a combination of ads and social posts designed for B2B prospects, such as restaurants, as well as shopping app images aimed at appealing to consumers.

Client: Summit Hill Foods
Industry: Food
Sector: B2B, B2C
Services: Art Direction, Performance Marketing
Copyright: 2023 PHG

Display Ads

In this set of display ads, we customized the ad designs for three customer segments: buyers driven by price sensitivity, such as small restaurant owners; buyers considering efficiency in R&D, such as food services managers; and buyers compelled by the creative factor, such as culinary professionals.

We further refined this segmentation by conducting A/B tests on each persona, using different languages to determine what is more likely to drive customer action. As we assisted Summit Hill Food in launching its B2B channel, split testing enabled us to quickly identify improvement opportunities without relying on speculation.

In addition to our exploration of the B2B market, we also supported Summit Hill Foods in launching a series of display ads designed to appeal to its consumers by highlighting its Better Than Gravy® products within grocery shopping apps like Instacart.