Magnifi U® is an online education platform that helps learners develop skills, nurture strengths, and live with purpose. My main role at Maganifi U was working with the creative and marketing directors in managing the art direction of its performance marketing as well as contributing to the motion graphics used in learning materials.
Client: Magnifi U
Industry: SaaS, E-learning
Sector: B2B
Services: Art Direction, Performance Marketing, Storyboarding
Copyright: 2022 Magifi U
Storyboarding
Motion graphic design and storyboarding course materials
Performance Marketing
Mobile-first email campaigns
New platform email campaigns
Message Testing
Test A - Exclusivity focused messaging
Test B - Benefit focused messaging
Test C - Scarcity focused messaging
Demographic Testing
Testing provides data-driven insights about our marketing activities. It allows us to analyze how different variables (in this case, gender) affect performance.
Test A - male subject
Test B - Female subject